A Short Note On Geo Targeting Advantage Using Google...

For any business to run successfully, understanding its customers is the key. Especially for local or small businesses, it is very hard to concentrate and grab more customers because of the high competition power from large businesses. In such case, geographical targeting of customers can really be of great help as they can tell various interests about the customers which can be later on required for segmentation of the customer. Geo Targeting Advantage using Google Analytics Apart from the usual segmentation, local businesses can also be benefited with the customer trend obtained from geo targeting feature of Google analytics. For example, if there is more number of users from east coast going for vacations in summer to the other side of the country, then they can not only market their products in that particular season but also follow the same trend whenever summer is obtained. On the other side, if there is more number of customers purchasing a specific product only in metro cities rather than suburbs, then the promotion of those products which are on high sale only in metro cities can be increased in metro cities and reduced in suburb regions. Also, the marketing team can concentrate on the products that are more likely to be sold in the suburbs through the demographic results obtained from web analytics. Another such scenario is the customer’s personal time to visit the franchise store which can be a competing advantage to small businesses as they can change their shiftShow MoreRelatedTrueCar Marketing Plan Essays4090 Words   |  17 Pagesdealers, operating in fifty states, individual users now have the power of data at their fingertips (PR, N., 2014c). TrueCar uses an intelligent, data-driven online platform, operating on a common infrastructure, powered by proprietary data and analytics. In addition to their website platform, they also align their efforts with affinity group marketing partners such as USAA and Consumer Reports, financial institutions, and other large enterprises (i.e. Boeing and Verizon). By benefitting consumersRead MoreMarketing and E-commerce Business65852 Words   |  264 Pageson Business: Crowdfunding Takes Off Insight on Technology: Battle of the Titans: Music in the Cloud Case Study: Pandora and the Freemium Business Model CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM Opening Case: Google Glass: Augment My Reality Insight on Society: Government Surveillance and Regulation of the Internet Insight on Technology: Is HTML5 Ready for Prime Time? Insight on Business: The Apps Ecosystem Case Study: Akamai Technologies: Attempting to KeepRead MoreCase Study148348 Words   |  594 Pages 2  © Pearson Education Limited 2011 Contents Acknowledgements Introduction Using this Manual Planning Your Approach Designing the Teaching Scheme A Guide to Using the Work Assignments A Guide to Using the Case Studies Strategy Lenses The Exploring Strategy Website A Guide to Using the Video Material Exploring Strategy Teachers’ Workshops Teaching Notes for Student Work Assignments Case Study Teaching Notes 6 7 8 8 12 19 20 25 27 27 28 28 29 Chapters 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.Read MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesExample ERP System: SAP ERP 199 Data Warehousing 201 Customer Relationship Management Systems 204 Office Automation 206 Videoconferencing Electronic Mail 207 208 Groupware and Collaboration 209 An Example Groupware System: Lotus Notes 210 vii viii Contents Intranets and Portals 213 Factory Automation 215 Engineering Systems 216 Manufacturing Administration 216 Factory Operations Robotics 217 217 Supply Chain Management Systems 217 ReviewRead MoreDeveloping Management Skills404131 Words   |  1617 PagesPsychological Resiliency 139 Social Resiliency 143 Temporary Stress-Reduction Techniques 144 SKILL ANALYSIS 147 Cases Involving Stress Management 147 The Turn of the Tide 147 The Case of the Missing Time 150 SKILL PRACTICE 155 Exercises for Long-Term and Short-Run Stress Management The Small-Wins Strategy 155 Life-Balance Analysis 156 Deep Relaxation 158 Monitoring and Managing Time 159 SKILL APPLICATION 161 Activities for Managing Stress 161 Suggested Assignments 161 Application Plan and Evaluation 162